Missed enquiries
It's 11 PM, you're exhausted, and there are still 14 unread DMs. By morning, half have messaged a competitor.
Customer experience · Business support
Stop missing enquiries. Start converting them.
EZER is your outsourced front desk and follow-up team. We reply to every enquiry, chase every quote and keep your customer records tidy, so you can run the business instead of the inbox.
- Month-to-month
- Replies in English, BM & Tamil
- Johor · Kuala Lumpur · Singapore
2 minfirst reply
0unanswered
Everyquote chased
Trusted by growing businesses
Sound familiar?
You have the demand. Enquiries are slipping through the cracks.
Most growing businesses don't lose customers because of their product. They lose them in the gap between "Hi, how much?" and a reply.
Forgotten follow-ups
You sent the quote. Nobody chased it. A warm lead quietly goes cold.
Scattered information
Customer details live across WhatsApp, notebooks and three different spreadsheets.
Owner overload
You answer the same basic questions every day instead of growing the business.
Built for businesses like yours. Tap yours:
Patients asking about slots at 10 PM get a reply and a booking, not silence until morning.
Business support, explained
Think of EZER as your front desk and follow-up team, without the hire.
You keep running the business. We take care of the conversations and admin that turn enquiries into paying customers.
The daily customer admin
- Replying to WhatsApp and email enquiries
- Booking appointments and sending reminders
- Chasing quotations and warm leads
- Keeping customer records up to date
- Simple reports on what's working
Full control of your business
- The final say on pricing, deals and exceptions
- Your brand voice. We follow your guidelines
- The service or product you deliver
- Ownership of your customer data
Time, sales and peace of mind
- Evenings no longer spent clearing DMs
- Faster replies, so more enquiries become sales
- A clear view of every lead and where it stands
- A business that doesn't stop when you step away
A day with EZER
What actually happens while you run your business.
Here's a typical day for a renovation company working with EZER.
- 9:02 AM
New enquiry arrives Respond
"How much for kitchen cabinets?" We reply within minutes using your approved price guide and ask the right qualifying questions.
- 10:30 AM
Lead logged Organise
Name, need, budget and source go into your customer list. Nothing lives only inside a chat any more.
- 1:15 PM
Site visit booked Convert
Thursday 10 AM confirmed on your calendar, with a reminder scheduled for the day before.
- 3:40 PM
Last week's quote chased Follow up
A friendly day-2 follow-up goes out. The customer replies: "Let's proceed." You get a heads-up to confirm.
- 6:00 PM
You switch off
Evening enquiries are captured and queued, so none are lost overnight.
- Friday
Your report lands Report
Enquiries received, replied, booked and won, readable on your phone in two minutes.
Illustrative example. Your workflow is set up around your own business, channels and plan.
The EZER method
Five steps from "Hi, how much?" to a loyal customer.
Each step closes a gap where small businesses typically lose sales. Tap a step to see what we do and why it matters.
Capture every enquiry
Enquiries arrive through WhatsApp, email and social media. We make sure every single one is seen, logged and owned. No more "I thought you replied to that one."
What we do
- Monitor your agreed channels
- Log every lead in one tracker
- Tag source, need and urgency
Why it matters
7×
Firms that contacted leads within an hour were nearly 7 times more likely to qualify them than firms that waited longer.
Source: Harvard Business Review, "The Short Life of Online Sales Leads" (2011)
Respond while they're still interested
The first business to reply often wins. We answer quickly and professionally, in your tone, using information you've approved.
What we do
- Fast, friendly first replies
- Answer common questions
- Ask the right qualifying questions
Why it matters
5 min
In the Lead Response Management Study, the odds of qualifying a lead dropped sharply once the first response took longer than five minutes.
Source: Lead Response Management Study (Oldroyd, MIT / InsideSales.com, 2007)
Follow up until there's a decision
Most customers don't buy on the first message. A polite, scheduled follow-up keeps you in the conversation until they say yes or no.
What we do
- Scheduled quote follow-ups
- Re-engage quiet leads
- Flag hot leads to you quickly
Why it matters
Every quote you send has already cost you time to prepare. A structured follow-up makes sure that effort turns into a decision instead of being forgotten.
Convert interest into a date in your calendar
We turn "maybe" into a clear next step: a booked appointment, a confirmed site visit, or a quote accepted, all with reminders.
What we do
- Appointment coordination
- Reminders to reduce no-shows
- Hand over ready-to-close leads
Why it matters
A clear next step, with a time and a reminder, is what turns a conversation into revenue. Without it, interest fades.
Retain customers so they come back
Your cheapest sale is to a customer who already trusts you. We help with after-sale care, feedback and renewal reminders.
What we do
- After-sale check-ins
- Feedback collection
- Renewal and rebooking reminders
Why it matters
25–95%
Increasing customer retention by 5% can increase profits by 25% to 95%.
Source: Frederick F. Reichheld, Bain & Company
What we do
Human care. Smarter systems.
Choose an area to see example tasks, and which plan each one starts from.
Customer Experience
Every customer gets a prompt, professional and friendly response, the way you would reply if you had the time.
- WhatsApp & email enquiry repliesFrom Trial Run
- Same-day replies to every enquiryFrom Lead Catcher
- Appointment coordination & remindersFrom Follow-Up Engine
- Customer feedback analysisAll-In-One Team
Lead & Follow-Up
Every lead is recorded and has a clear next step, so nothing is left to memory.
- Every lead logged in one trackerFrom Trial Run
- Basic follow-up on open enquiriesFrom Lead Catcher
- Quotation follow-ups on a scheduleFrom Follow-Up Engine
- 5-minute response target (Malaysia time)From Follow-Up Engine
Business Support
Organised records, clear reports and documented processes, so the business runs consistently.
- Customer database kept up to dateFrom Lead Catcher
- CRM management & weekly reportFrom Follow-Up Engine
- SOPs written for your businessAll-In-One Team
- Monthly owner strategy reviewAll-In-One Team
AI & Automation
Practical technology that makes replies faster and reminders automatic, always checked by a real person.
- AI-assisted reply draftingFrom Lead Catcher
- Conversion & feedback analysisAll-In-One Team
- Basic automation set upAll-In-One Team
Compare your options
Doing it yourself, hiring, or EZER?
Every business already pays for customer admin, either with your own time or with a salary. Here's how the options compare.
| Criteria | Do it yourself | Hire full-time admin | RecommendedEZER |
|---|---|---|---|
| Monthly cost | "Free", but paid with your evenings and weekends | Typically RM2,500 salary, plus EPF & SOCSO | From RM300, month-to-month |
| Getting started | Today, on top of everything else | Weeks to recruit, onboard and train | A short setup after your free consultation |
| Process & training | Whatever you have time for | You design the process and train them | We bring a proven process, you approve it |
| Follow-ups & reporting | Usually the first thing to slip | Depends on the person | Built in, with regular reports |
| Scaling up or down | Limited by your hours | Hiring or letting go is slow and costly | Change plans as your volume changes |
Salary figure is a typical market estimate for an admin role and will vary by location and experience.
The cost of the problem
How much are missed enquiries costing you?
Move the sliders to match your business. We'll show the revenue at stake and the plan that fits.
An assumption you control. Start conservative.
Revenue at risk each monthRM7,500
Revenue you could win backRM2,250
Packages
An investment in growth, not an expense.
Every missed lead is lost revenue. Pick the plan that matches your enquiry volume — it pays for itself as you capture more.
1. What's your biggest daily headache?
2. How many enquiries do you get a month?
We'd recommend The Lead Catcher
Show me this plan
The Trial Run
Best for: Solo owners testing the waters
RM300/ month
≈ RM10 a day
Enquiries handled20/mo
Professional enquiry handling on a starter budget.
What you get:
- WhatsApp & email enquiry replies
- Every lead logged in one tracker
- End-of-month summary
No more: Enquiries left unanswered overnight
Start the Trial Run
The Lead Catcher
Best for: Shops & services with steady enquiries
RM600/ month
≈ RM20 a day
Enquiries handled50/mo
Never let a paying customer slip through the cracks.
Everything in Trial Run, plus:
- Same-day replies & basic follow-up
- Customer database kept up to date
- AI-assisted reply drafting
No more: Leads going cold because no one replied
Catch Every Lead
Most Popular
The Follow-Up Engine
Best for: Growing teams ready to convert more
RM1,200/ month
≈ RM40 a day
Enquiries handled120/mo
Reply inside the 5-minute window where leads are most likely to buy.
Everything in Lead Catcher, plus:
- 5-minute response target (Malaysia time)
- Quotation & appointment follow-ups
- CRM management + weekly report
No more: Quotes sent and never chased
Start Converting More
2 Spots Available
The All-In-One Team
Best for: Owners ready to step out of daily ops
RM2,000/ month
≈ RM67 a day
Enquiries handled250/mo
Your full customer journey, run for you end to end.
Everything in Follow-Up Engine, plus:
- SOPs written for your business
- Basic automation set up
- Conversion & feedback analysis
- Monthly owner strategy review
No more: You being the bottleneck in your own business
Delegate Everything
The cost of inaction: every missed WhatsApp is a sale that went to a competitor.
- Replies in English, BM & Tamil
- Month-to-month, cancel anytime
- See what missed leads cost you
How we start
Three simple steps. No long contracts.
Free consultation
A short call to understand how enquiries reach you today, and where they're slipping through.
Workflow setup
We set up your lead tracker, reply guidelines and follow-up schedule. You approve everything before we go live.
We go live
We start handling your enquiries and follow-ups, and you receive regular reports on the results.
Meet the founder
Hi, I'm Kenisha.
I'm a sales and customer experience professional with years of experience in relationship management, client care, sales follow-up, CRM, compliance services and team leadership.
My strength is connecting people, sales and process: turning enquiries into opportunities, keeping follow-ups moving and creating organised customer journeys.
EZER means "help" and "support", from the Hebrew word ezer. That's exactly what I want to be for growing businesses.
Customer-firstService that builds trust and loyalty.
CommercialSupport designed around retention and growth.
OperationalClear systems for consistent execution.
Faith & integrityFaithfulness, honesty and excellence.
My journey to EZER
- Where it started
During my STPM years I worked at a McDonald's drive-thru, taught at a tuition centre and took on odd jobs. It taught me hard work, discipline and showing up.
- Education & growth
While working in telesales, I completed my Bachelor's in Accountancy part-time and graduated with Distinction.
- Sales to leadership
At a leading Singapore telco I progressed from Telesales Representative to Trainer, Team Leader and Team Manager.
- From service to EZER
As Client Care Team Manager at a corporate service provider, I built the foundation for EZER: sales, customer experience and operations in one.
Client results
Real outcomes for real businesses.
Questions
Good questions to ask before you start.
Will my customers know they're talking to EZER?
We reply in your business's name and tone, following guidelines you approve. Whether you introduce us as part of your team is entirely your choice.
Do I need to sign a long-term contract?
No. All plans are month-to-month, so you can upgrade, downgrade or stop as your business changes.
What do you need from me to get started?
Access to the channels you'd like us to cover (for example WhatsApp Business and email), your price list and common questions, and a short consultation call.
Which channels do you cover?
WhatsApp and email as standard. Other channels can be discussed during your consultation.
Who owns my customer data?
You do. We only use your customer information to serve your customers on your behalf.
What if I get more enquiries than my plan covers?
We'll let you know as you approach your limit and recommend whether upgrading makes sense. You stay in control.
Which languages do you reply in?
English, Bahasa Malaysia and Tamil, matched to how your customers message you.
What hours do you cover?
We work on Malaysia time (GMT+8) and treat speed as the priority: every enquiry is answered promptly and followed up on schedule. Your exact coverage hours are agreed during the consultation.
EZER is new. Why should I trust you with my customers?
You're right, we're newly launched, so we don't have public case studies yet. What you get is Kenisha's years of hands-on experience in sales, client care and CRM, reply guidelines you approve before we go live, and month-to-month plans so you're never locked in.
Will EZER replace my sales team?
No. We handle the admin around sales (replies, follow-ups and records) so your team can spend more time closing.
Free workflow check
Let's find where your leads are leaking.
Answer three quick questions. Kenisha will review how enquiries reach you today and show you where you're losing customers. Free, with no obligation.
- A clear picture of where enquiries are being missed
- Practical quick wins you can use straight away
- An honest recommendation, even if that's "not yet"